3 New WhatsApp Business Features Need to Know About

3 New WhatsApp Business Features Need to Know About

Today 3 new WhatsApp business features introduced by Meta that you need to know. WhatsApp, the globally recognized messaging app, has firmly entrenched itself as an adaptable solution serving individuals and businesses alike. Its widespread usage in placing orders, setting up services, and offering customer support has made WhatsApp an integral part of the corporate landscape. Currently, Meta, the parent company of WhatsApp, is gearing up to enhance the app’s functionalities, providing businesses with an expanded toolkit to maximize their potential.

WhatsApp Business Features Intro

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WhatsApp Business Features Platform, designed to cater to the needs of enterprises, is set to receive a series of noteworthy upgrades. Currently, WhatsApp Business Features Platform users can create business profiles, set up automatic responses, and boost sales through dynamic product listings and rich media content. However, the upcoming enhancements promise to take business interactions on WhatsApp to the next level.

Introducing Flows for Shopping

WhatsApp is unveiling a game-changing feature known as “Flows.” This innovative addition will be accessible worldwide in the coming weeks. With Flows, businesses can provide customers with a comprehensive shopping experience right within the WhatsApp platform.

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Customers will have access to interactive menus, facilitating the booking of appointments, seat selection on transportation services, subscription to promotions, and customization of product orders. Remarkably, all these actions can be executed within the same chat window, obviating the necessity to exit the application.

WhatsApp Pay

WhatsApp is also making strides in the realm of digital payments. During a recent global Conversations event in Mumbai, WhatsApp unveiled plans to enable users in India to add items to their cart and choose their preferred payment method from a range of supported options, including Unified Payment Interface (UPI) networks and credit/debit cards. While WhatsApp already facilitates in-chat payments for businesses in Singapore and Brazil, extending these capabilities to India, where the app boasts over 500 million users, represents a significant leap toward global expansion.

Meta Verified Businesses

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Meta, the parent company of WhatsApp, is introducing a vital feature to enhance user trust—business verification. This feature will serve as a means to authenticate organizations to their customers, providing reassurance that they are engaging with legitimate businesses. Businesses that achieve Meta Verified status will be rewarded with premium features, such as multi-device support, enabling multiple employees to engage with customers seamlessly.

Additionally, these verified businesses will have a dedicated WhatsApp page that can be easily found through web searches, further enhancing their online visibility. The rollout of Meta Verified will commence with small businesses before extending to the broader WhatsApp Business Features Platform.

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In conclusion, on our Whats Mod blogpost, WhatsApp’s continuous evolution and innovation in the realm of business interactions are set to empower companies and customers alike. With features like Flows, enhanced payment options, and Meta Verified status, WhatsApp is poised to become an even more indispensable tool for businesses looking to connect, transact, and provide excellent service to their customers.


To verify your business account on WhatsApp, follow these steps:

  1. Open WhatsApp Business.
  2. Go to Settings.
  3. Tap on Business settings.
  4. Tap on the Verify business account option.
  5. Follow the on-screen instructions to complete the verification process.

Yes, catalog integration is not limited to product-based businesses. Service-based businesses can also use it to showcase their offerings and provide information to potential clients.

Yes, WhatsApp Payments are secure. They use end-to-end encryption to protect user data and transactions. However, it’s essential to follow best practices for online security.

To maximize customer engagement on WhatsApp, regularly update your catalog, respond promptly to messages, and use multimedia such as images and videos to showcase your products or services.

No, these features are primarily available on WhatsApp Business, a separate app designed for businesses to interact with their customers.

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